“The Aishwarya effect”: why media forgets feats of lesser mortals?

Indian actress Aishwarya Rai

Image via Wikipedia

This week, the media reported Aishwarya Rai Bachchan’s “feat” of delivering a powerful statement: opting for a normal delivery “at a time when every fourth woman in Mumbai undergoes a Caesarean section”.

This bit of research termed “the Aishwarya effect” helped us realise this much: that the media finally found something to push this Bollywood star and millions of Indian women under one set of statistics. Continue reading