Anyone who has studied these so-called ‘eco-bags’ for years and observed keenly how well they ‘biodegrade’ can confidently say that consumers are being sold the environmental equivalent of light cigarettes: still harmful, still carcinogenic, but with better marketing. 

Can you recall how tobacco companies convinced millions that ‘light’ cigarettes were safer? Same scientific-sounding terms, same false sense of security, same devastating results. Today’s plastic industry seems to have borrowed that playbook perfectly, but with a cruel twist: they’re targeting people who specifically want to avoid plastic.