EARTHA: sturdy, durable, flies-free, odour-free, rust-free & hassle-free!

No designer or innovator should love one’s own creation to the extent that she or he becomes blind to its drawbacks. Hardly ever do we get to see a product that is complete in its first avatar itself. All products do need finetuning, don’t they? But that is possible only if the creator heeds customers’ feedback and gets back to the designing table. Eartha has emerged from that table, made multiple trips to the factory, moved through the seasons, and is now ready to weather the whims of all sorts of weather.

Continue reading